During the campaign we will be tackling litter head on, and other important, related topics – single use plastics, disposable coffee cups, fly-tipping and local businesses impact on the environment.
We will be working closely with Warwick Business School Behavioural Science Group, Warwick District Council, community groups and other supporting partners to test out a variety of campaign approaches and nudges to encourage people to do the right thing.
It’s got a great mixture of urban and green spaces and waterways.
The population is diverse.
There are both very wealthy and low income areas.
There’s a significant resident student population.
Tourists descend throughout the year.
There’s a high proportion of local, independent businesses…
…and Warwick Business School Behavioural Science Group works just around the corner!